Gyankroma Akufo-Addo Is The Distinctive Musical Sound That Ghana Needs To Be Associated With

Gyankroma Akufo-Addo, the Executive Secretary of the Creative Arts Agency, has emphasized how crucial it is for Ghana to develop a distinctive musical style in order to strengthen its standing in the international music scene.

She points to Ghana’s historical contributions as forerunners of Highlife music but concedes that the nation does not have a single, globally identifiable musical genre.

Gyankroma Akufo-Addo made the following remarks during a stakeholder interaction with leaders in the music industry:

Currently, the first thing people generally ask when we discuss Ghanaian music is, ‘What is Ghana music?’ Our producers and musicians need to create a distinct Ghanaian sound, even if we now embrace a wide variety of musical genres. Creating a music identity that is widely recognized is crucial, regardless of whether it’s Highlife or Hiplife.

It’s difficult to distinguish a distinctly Ghanaian sound in contemporary music, but this shouldn’t be the case. She emphasized that “our music industry needs to get to a point where people all over the world can easily recognize Ghana’s musical signature.”

She made it clear that the initiative’s goal is to create a unified and recognizable musical identity for Ghanaian musicians, not to restrict them to any particular genre.

In a different move, Ghana launched the Play-Ghana program in December 2023 in an effort to reverse a downward trend in the availability of Ghanaian music on local radio.

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