Music Cannot Exist On Social Media Platforms For Very Long – Kwabena Kwabena

Superstar of Ghanaian music Kwabena Kwabena recently discussed his opinions on the ‘rapid music’ craze in Ghana’s music business.

On July 3, 2024, Kwabena Kwabena explained the tendency in an interview with Hitz FM, citing the growing impact of social media and TikTok difficulties.

He observed that music these days usually become famous very rapidly, then get supplanted by the next great thing.

“Today’s fashions prevent music from having an eternal appeal. The current social media and TikTok challenges culture is primarily to blame for this. The older one gets quickly replaced the instant a new challenge begins and the next one arises,” he said.

Kwabena Kwabena admitted that the younger generation appears to like this fast-paced music culture despite his misgivings.

He underlined that he had no problem with the present trend and that music is ultimately about entertainment.

However, it appears that the younger generation is loving it. Come to think of it, it’s entertainment. It’s not a problem for me,” he continued.

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